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Ascend faced challenges in ranking for competitive keywords.
We implemented a comprehensive SEO strategy and optimized their content, while focusing on brand strategy and developing identity in every step of the way. Results are a massive 10k organic following on SM.
Overview:
Our creative agency partnered with MianTiao to craft a bold and timeless identity that positions it as THE Chinese restaurant for modern food lovers. Starting with a deep dive into their brand strategy, we developed a cohesive visual and verbal identity that merges traditional Chinese roots with a retro-modern vibe, appealing to a younger, trend-savvy audience.
We built a fully optimized website, blending seamless navigation with engaging visuals to showcase MianTiao’s offerings and tell its story. From intuitive web design to carefully crafted SEO strategies, every element was designed to increase visibility and drive traffic.
Beyond digital presence, we curated social media content that connects authentically with the community, highlighting the restaurant’s unique dishes, events, and tailored services. Our business consultation services streamlined their operations, ensuring their identity wasn’t just seen but experienced—both online and in-store.
This all-inclusive approach resulted in MianTiao standing out as a culinary destination, seamlessly blending tradition with modern appeal, and establishing itself as the go-to spot for Chinese cuisine.
Results:
MianTiao's transformation into a culinary icon was nothing short of remarkable. Within just two years, the restaurant achieved a staggering 230% return on investment (ROI) and organically grew its social media following to over 10,000 engaged fans. These results not only surpassed initial expectations but also outpaced local competitors in a highly saturated market dominated by established names.
The Chinese restaurant market is notoriously competitive, with countless options vying for attention, from traditional family-run eateries to fusion-style chains. Despite these challenges, MianTiao carved out its niche by embracing a bold identity, a strategic digital presence, and hyper-targeted marketing campaigns.
By focusing on authentic storytelling and creating highly shareable content, we turned MianTiao into a household name among foodies. Our SEO strategies secured top rankings for competitive keywords, driving consistent traffic to the website, while our targeted social media campaigns fostered a loyal and active community.
Competitors relying solely on traditional methods struggled to keep pace with MianTiao's modern approach. Through a mix of data-driven decisions and creative vision, we helped the brand establish itself as the Chinese restaurant, setting a new standard in both customer engagement and business growth.
"1961 didn’t just build our brand—they transformed it, helping us become the go-to name for modern Chinese dining."